Selling The Fourth Of July

Music | Beer | Meat | Products | Grills | Fireworks

PHOTO ILLUSTRATION BY JENNIFER DANIEL AND JACI KESSLER (AFTER DAVID HOCKNEY)

Like most American holidays, the Fourth of July is no longer just a time to think about the past with friends. It’s a crucial moment in an enormous economic machine. And like many American standards, it’s changing. Budweiser, the signature American beer, is owned by a Belgian company; fireworks are made in China; even the big summer song is by two French guys. But take the wide view. A cacophonous influx of foreigners trying to make a buck might make for the most American holiday possible.

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