Putting a Price on World Cup Madness

Allison McCann and Steph Davidson

GRAPHIC BY BLOOMBERG BUSINESSWEEK. DATA: BRAZILIAN DEPARTMENT OF STATISTICS AND SOCIOECONOMIC STUDIES, BRAZILIAN INSTITUTE OF GEOGRAPHY AND STATISTICS, FIFA.

Brazilians have staged protests over the cost of hosting the 2014 FIFA World Cup, which could run as high as $13.5 billion. On July 19, FIFA released ticket prices. Attending games will likely be a stretch for many fans in the soccer-obsessed country. Here’s how the price of a ticket to a World Cup preliminary match compares with the average cost of everyday essentials consumed by a Brazilian.

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