SIPPIN’ ON LAID-BACK JUICE

Relaxation beverages are taking off. Industry revenue doubled to $73.7 million from 2010 to 2011, and it’s expected to rise to $223.5 million in 2016. Below, six of the big sellers.

By Maura Kelly

PHOTOGRAPH BY AARON RICHTER FOR BLOOMBERG BUSINESSWEEK

BCALM

12-pack for $29.99

The claim: “A natural wellness drink for stress-relief and mental clarity.”

Key ingredients: Chamomile, ginkgo

Random fact: Founded by Harvard Business School student Dan Rumennik, who “suffered from stress and anxiety” on vacation in South America.

JUST CHILL

12-pack for $24

The claim: “Helps reduce stress, elevate mood, and enhance focus.”

Key ingredient: L-Theanine, an amino acid found in green tea

Random fact: Max Baumann got the idea for his company on an Australian surfing trip.

KOMA UNWIND

12-pack for $21

The claim: “Will calm your mind, body, and soul without the help of supplements or prescriptions.”

Key ingredients: Melatonin, valerian root

Random fact: Koma’s website offers a recipe for a Klassic Koma Kocktail — 1.5 oz. vodka plus 4 oz. Koma Unwind.

MARLEY’S MELLOW MOOD

12-pack for $30.49

The claim: “Relieves tension, while calming the soul and easing the mind.”

Key ingredients: Chamomile, valerian root

Random fact: The company operates in partnership with the family of the late reggae star Bob Marley.

NEUROBLIS

12-pack for $30

The claim: “Provides focused concentration” and “promotes a positive outlook.”

Key ingredient: L-Theanine

Random fact: The Neuro company also makes NeuroSleep, which “helps normalize sleep patterns,” according to the product description.

ZENIFY

12-pack for $25.95

The claim: “Zenify is a Zen state of mind, clearing away mental clutter.”

Key ingredients: L-Theanine, GABA (a calming amino acid)

Random fact: Zenify gives to the Coexist Foundation, to help improve relations among Christians, Muslims, and Jews.

DATA: IBISWORLD

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