A BOOK IN A QUOTE

THE WISE CEO

BOB LUTZ

Former executive at GM, Ford, and Chrysler; author of Icons and Idiots: Straight Talk on Leadership

“[Former Chrysler CEO] Lee Iacocca was mercurial, inconsistent, insecure. [But] his was one of the best known faces on TV. He did what leaders are supposed to do: Pursue bold strategy and inspire subordinates.”

JOHN HENDRICKS

Founder and chairman of Discovery Communications; author of A Curious Discovery

“If you tie your enterprise’s fate to technology, you risk becoming obsolete tomorrow.”

ED HARDY

Tattoo artist and CEO of an apparel brand; author of Wear Your Dreams: My Life in Tattoos

“You can’t learn to tattoo from a course. It’s like learning to swim in your living room. The best way is to work with somebody who will show you what you’re doing wrong.”

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