ASK A BILLIONAIRE

WHAT’S THE ONE BOOK A BIT (BILLIONAIRE-IN-TRAINING) SHOULD READ? — @Rich_Williams3

Woodman majored in visual arts at UC San Diego

PHOTOGRAPH BY MATHEW SCOTT FOR BLOOMBERG BUSINESSWEEK

Nick Woodman

Chief executive officer, GoPro Net worth: $1.73 billion

Patenting an idea can be really expensive and intimidating. When I was starting out, I read this terrific book called Patent It Yourself, by a lawyer named David Pressman. It was really straightforward. Using that book, I wrote GoPro’s first patent myself. It was this 60-page tome that I went maniacal on. When I took it to the attorneys to get their opinion and to see how much it would cost for them to finalize it, they told me I’d just saved myself a lot of money — I’d basically done the whole thing myself. More important, the book gave me a good understanding of what’s patentable and what’s not. For any entrepreneur who’s inventing something, it’s the one book you should read.

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