The Yahoo! Porn Problem

Joshua Brustein

Tumblr’s referral traffic

DATA: SIMILARWEB

Yahoo!’s $1.1 billion acquisition of Tumblr comes as the blog platform is trying to wring revenue from its impressive traffic. One hitch: A sixth of Tumblr’s pages include some kind of adult content, according to tracking firm PrivCo. Traffic-measurement firm SimilarWeb says that among referrals — direct links from websites excluding search engines — more visitors arrive at Tumblr via porn sites than from any other kind of source.

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