Facebook Buys Instagram for $1 Billion

Douglas MacMillan

CELEBRITIES: GETTY IMAGES (10); INSTAGRAMS: DFELICIA (4), JGOLDENBERG (3); SYSTROM: PETER DASILVA/POLARIS

A breakdown of the numbers behind the deal for the photo-sharing app. Sepia filters and retro borders not included.

Google got YouTube for a steal: It paid $22.92 per user in 2006

Facebook paid about $31.25 for each of Instagram’s roughly 32 million users

Myspace’s users were sold to News Corp. at $36.25 each in 2005

Microsoft spent $50 for each Skype user in its 2011 acquisition

PayPal went to EBay for $125 per user in 2002

1b PHOTOS have been shared on Instagram — a fraction of Facebook’s 60 billion

Tween celebs are bigger on Instagram ...

MOST LIKES ON FACEBOOK

EMINEM 55m

AGE 39

RIHANNA 54m

AGE 24

LADY GAGA 50m

AGE 29

SHAKIRA 49m

AGE 35

MICHAEL JACKSON 47m

R.I.P.

MOST FANS ON INSTAGRAM

JUSTIN BIEBER 1.3m

AGE 18

SELENA GOMEZ 1.2m

AGE 19

TAYLOR SWIFT 1.1m

AGE 22

KENDALL JENNER 0.8m

AGE 16

KYLIE JENNER 0.7m

AGE 14

$0,000,000,000 INSTAGRAM REVENUE Slightly less than Facebook’s expected $6.1 billion this year

Instagram users like and comment 53 times per month on average. Facebook users are more active, with 96 interactions per month.

Instagram’s staff is TINY, even compared with other startups bought for big sums

INSTAGRAM/FACEBOOK

13/3,200 EMPLOYEES

OMGPOP/ZYNGA

40/2,800 EMPLOYEES

YOUTUBE/GOOGLE

67/7,900 EMPLOYEES

The New New New Rich

INSTAGRAM’S CEO INSTANTLY BECOMES ONE OF FACEBOOK’S WEALTHIEST EMPLOYEES

MARK ZUCKERBERG $24,000,000,000

SHERYL SANDBERG $1,800,000,000

KEVIN SYSTROM $400,000,000

DAVID EBERSMAN $400,000,000

MIKE SCHROEPFER $370,000,000

DATA: WEBSTAGRAM, EMARKETER, WIRED, WHOOWNSFACEBOOK.COM

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