BUILD A WEB FOLLOWING

ALEXIS OHANIAN

As told to Keenan Mayo

PHOTOGRAPH BY CHARLIE ENGMAN FOR BLOOMBERG BUSINESSWEEK

The way to build your audience is with a ton of work: every day going out and creating something that’s worth sharing. It’s really a numbers game. You can’t count on one thing working — you have to keep producing. You have to increase the odds of something getting popular. It’s also about treating your audience like human beings. People go online and start spamming and being a jerk. You wouldn’t show up at a party and start yelling about how awesome you are. Don’t try too hard to push your content. That always results in failure. Try to get to know your community — participate in it. You can get content ideas on what people are seeking. • Ohanian is an online entrepreneur and co-founder of Reddit.

Watch Alex Ohanian explain how to build a web following www.businessweek.com/howto/following

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