GET STRANGERS TO TALK TO YOU

JAN CHIPCHASE

As told to Brendan Greeley

ILLUSTRATION BY CAROLINE ANDRIEU

As a field researcher, I often approach people I don’t know. People look busy, but they want to tell their stories. I look for a “conducive space,” where people pause to talk. Barbershops are a wonderful example. Sometimes I’ll get two shaves a day. A barber is a professional talker, the hub of a community; you need just one “in,” one person to trust you enough to open up a network. And in any culture, if someone offers you tea, say yes. — Chipchase is the creative director for global insights at design firm Frog.

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