1 Blip is a next-generation TV network with original series online. Our first recommendation was: Drop the “.tv” so “blip” could be a trade name, like Showtime.

2 Dropping “.tv” also allowed a shorter, bolder name for the wordmark. Lowercase seemed right for a Web business. After negotiations, Blip secured the domain.

3 The stripped-down wordmark made it easy for us to create a “bumper” — the logo-moment at the end of a program where the dot on the “i” bounces into place.

4 We chose a bold color to help Blip stand up to other Internet brands and the marks of networks.


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