Procter & Gamble has launched social media campaigns for all its major brands

VERGARA: JEN LOWERY/SPLASH NEWS/CORBIS; DEGENERES: MICHAEL ROZMAN/WARNER BROS./AP PHOTO

Cover Girl

Facebook & Twitter

The cosmetics line features celebrities such as Ellen DeGeneres and Sofia Vergara

Pepto-Bismol

Facebook & Twitter

P&G promoted the pink indigestion remedy as a must-have before late-night celebrations

Secret Deodorant

Facebook

Secret’s “Mean Stinks” anti-bullying drive aimed at teen girls brought added traffic — and sales

Iams Pet Food

Facebook, Blogs

The furry pooch’s My Fire Hydrant blog was P&G’s inaugural effort at social media

@TheEllenShow no seas mala Ellen!!!! Hahaha!jajajaja!

Having fun at the @covergirl shoot with @sofiavergara, but haven’t understood one word.

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