What’s Filling Women’s Shoe Racks

U.S. sales, July 2011 through June 2012

ZAPPOS.COM

$9.9b

CASUAL

The largest category is on a roll: Sales increased 15.7 percent in the past year, says NPD Group

$6.5b

DRESS

Most women own a few classier pairs, but sales fell 7.7 percent in the last 12 months

$4.4b

ATHLETIC

Women love trainers; they also bought another $1.4 billion in less-serious sport-leisure shoes

$2.0b

OUTDOOR

The utilitarian category has adopted more fashionable styles and colors

$0.8b

SLIPPERS

Sales of footwear to shield feet from cold bathroom floors grew 12.9 percent in the last 12 months

$0.4b

EVENING

Elegant night-on-the-town shoes make up a small but profitable segment

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