Tolkien by The Numbers

Middle-earth is a lucrative place, and we’re heading there and back again with The Hobbit: An Unexpected Journey.

By Spencer Bailey

Martin Freeman as The Hobbit’s Bilbo Baggins

ALAMY

8,934 square feet

Size of a Hobbit mural currently printed across an Air New Zealand 777-300 aircraft as a marketing tie-in

7

Number of Lord of the Rings movie tie-in Lego sets

16

Approximate number of languages created by Tolkien

33

Hours of required class time for Marc Zender’s “Tolkien as Translator: Language, Culture, and Society in Middle-earth” at Harvard Extension School in spring 2010

£100,000

Amount Tolkien was paid by United Artists for the movie rights to The Lord of the Rings and The Hobbit, about $240,000 in 1969 dollars

$1.1 billion

Gross revenue from 2003’s The Lord of the Rings: The Return of the King

$40 million

Amount of investment MGM retained in The Hobbit, even after filing for bankruptcy in 2010

32

Number of licensed Tolkien-related video games released since 1982

1892

Year Tolkien was born in South Africa

102

Number of stops in the U.S. and Canada on TheOneRing.net’s Gandalf World Tour

42 feet

Size of the Gollum sculpture at Wellington International Airport in New Zealand

40%

Increase in tourists traveling to New Zealand from 2000 to 2006

$249.99

List price of Bonndorf’s Lord of the Rings-themed tungsten ring

44,398

Number of official J.R.R. Tolkien Facebook page fans

More than 100 million

Copies of The Hobbit sold worldwide since its release in 1937

27

Approximate number of animals, including goats, sheep, and chickens, that died during production of The Hobbit

DATA: THE HERALD-SUN, LEGO, THE UNIVERSITY OF BERGEN, HARVARD, LE MONDE, CNBC.COM, USA TODAY, IMDB, BRITTANICA, GALDALFWORLDTOUR, THE NEW YORK TIMES, USA TODAY, FACEBOOK, AMAZON, THE WALL STREET JOURNAL, THE SUN (U.K.)

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