Samsung’s Expanding Product Mix

KUDRIN RUSLAN/AGE FOTOSTOCK

1938

Dried Fish, Fruits, and Vegetables

Founder Lee Byung Chul, with just 30,000 won ($25), starts a company selling dried foods to China. A decade later, it has its own flour mills and confectionary machines.

1963

In 1963 the company acquires Dongbang Life Insurance, now Samsung Life Insurance, which controls Samsung Electronics’ stock.

1970-1974

Televisions and Appliances

Samsung starts black-and-white TV production in 1970. Four years later it begins making washing machines and refrigerators.

1987

When founder Lee Byung Chul dies in 1987, his younger son Lee Kun Hee succeeds him.

1999-2004

Mobile Phones and Smartphones

In 1999 the company develops its first Internet-connected smartphone. By 2004, it’s selling 20 million cell phones in the U.S.

2006-2008

In 2006, Samsung becomes the largest worldwide producer of TVs. By 2008, it takes the No. 1 spot in the U.S. cell-phone market.

2011

Chips, Displays, and Tablets

Samsung Electronics sells millions of LCD panels for notebook computers monthly. Almost 8 percent of its sales, including chips and displays, are to Apple.

DATA: SAMSUNG ELECTRONICS, BLOOMBERG

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