The Wide World of Sports Endorsement

Reebok is a minnow in a business ruled by pricey sports deals

SOCCER BALL: RICHARD HEATHCOTE/GETTY IMAGES

adidas

In 2005, Adidas put up $351 million to be a sponsor of soccer’s 2010 and 2014 FIFA World Cups

Signed a $200 million deal in 2007 to sponsor the 2012 Olympic Games in London

Struck an 11-year deal for a reported $400 million in 2006 to make NBA uniforms

PUMA

Has endorsement rights to the Italian national soccer team through the 2018 World Cup

In 2010, Puma extended sprinter Usain Bolt’s endorsement deal through 2013

NIKE

Nike re-signed LeBron James in 2010, after his old $93 million deal expired

Tiger Woods has made an estimated $220 million from Nike

Paying a reported $1.1 billion to be NFL’s uniform maker for the next 5 years

Reebok

Reebok is betting on CrossFit’s old-school fitness program to draw customers serious about their workouts

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