Big, but No Super Bowl

Kumbh Mela 2013 | Super Bowl XLVII

100m Visitors | 109m U.S. viewers

17,857 Tons of wheat consumed | 1.23b Chicken wings eaten

21m Gallons of drinking water | 113m Gallons of beer

$3.6m Spent by advertisers | $3.8m Buys a 30-second commercial

DATA: KUMBHMELAALLAHABAD.GOV.IN, NIELSEN, NATIONAL CHICKEN COUNCIL, SAVEONBREW.COM, BLOOMBERG

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