THE TOY STORY 3 STORY

Can Disney do for Lucasfilm’s Star Wars what it did for Pixar’s Toy Story? Here’s how Disney has monetized the franchise.

TOY STORY and TOY STORY 2

$847m WORLDWIDE GROSS BOX OFFICE SALES

DISNEY BUYS PIXAR IN 2006 FOR $7.4B

GAMES $220M

Toy Story 3 games for the Wii, Xbox 360, Nintendo DS, and PS3, added up to $220 million in sales.

PUBLISHING $250M

Toy Story 3 books brought in $250 million in publishing sales.

HOME ENTERTAINMENT $650M

The DVD became the No. 1 animated title in Europe and North America. Home entertainment revenue totaled $650 million.

WORLDWIDE GROSS BOX OFFICE SALES $1.1B

Toy Story 3 became the second-largest North American gross ever for Disney. Box office totals reached $415 million in the U.S. and more than $1 billion worldwide.

LICENSING AND DISNEY RETAIL STORES $7.6B

From bedspreads to plush toys, party decorations to school supplies, Toy Story 3 merchandise licensing and sales at Disney retail stores brought in $7.6 billion.

TOTAL TOY STORY 3 FRANCHISE REVENUE $9.8B

And this doesn’t include theme parks and resorts: Toy Story Mania! opened at Walt Disney World and Disney California Adventure in 2007, followed by Toy Story Playland at Disneyland Paris in 2010 and Toy Story Land at Disneyland Hong Kong in 2011.

DATA: WALT DISNEY

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