Ford’s Quest to Regain Its Blue Oval

2006

To fund development of fuel-efficient models, Ford puts up its major assets, including its logo, as collateral for a massive loan of $23.4b

2008

Although Ford avoids bankruptcy or a federal bailout, SUV and truck sales are totaled by sky-high gas prices, leading to a record loss of -$14.8b

2010

The automaker kills its Mercury brand and rolls out fuel-sippers like the new Fiesta and reimagined Explorer. That year it earns $6.6b

2011

A flush Ford gives workers big bonuses, agrees to create 12,000 jobs, and invests $6.2 billion in plant upgrades. The company’s profit hits $20.2b

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