The Bestseller Bump

Fifty Shades of Grey isn’t the only book to boost a niche industry.

By Spencer Bailey


Harry Potter and the Sorcerer’s Stone (1998)


J.K. Rowling introduced Quidditch, a sport played on flying broomsticks. There are now 1,000 real-life Quidditch teams that stock up on $35 to $59 “official” brooms sold by

The Girl with the Dragon Tattoo (2005)

Dragon Tattoos

Stieg Larsson’s crime novel has been credited with inspiring a wave of dragon tattoos in the U.S. and U.K. At one New York parlor, a replica of Lisbeth Salander’s tattoo costs $1,200.

Eat Pray Love (2006)

Siddha Yoga

The self-discovery memoir was made into a film with more than 400 product tie-ins. Most notable, though, was the book’s impact on Siddha yoga programs. Rates start at $1,295 for a three-day Eat Pray Love yoga retreat in Montana.

The Hunger Games (2008)


The adventures of a young archer, the heroine of the popular YA novel, proved a boon for the bow-and-arrow industry. “Sales of bows have, like, tripled,” one New Jersey-based sporting goods salesman tells the Christian Science Monitor.


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