How Retailers Are Taking On the Internet

ILLUSTRATION BY JIRO BEVIS

1 Brick-and-mortar stores increasingly offer exclusive merchandise — Liz Claiborne suits at J. C. Penney or Jennifer Lopez dresses at Kohl’s. The brands can’t be found online.

2 Traditional retailers such as Wal-Mart are lobbying state legislatures to collect sales taxes on online purchases, leveling the playing field with Internet rivals like Amazon.com.

3 To reduce “showrooming,” or testing a product at a store then buying it online, Target puts unique barcodes on packaging that smartphones can’t easily use to compare prices.

4 Merchants including Sam’s Club and Best Buy offer instore pickup of online purchases. Bloomingdale’s and J. Crew are among those allowing in-store returns for their Web orders.

5 Macy’s puts on live events, such as visits by Beyoncé and Madonna. Williams-Sonoma holds in-store cooking classes. Not so easy to replicate in the virtual world.

6 Target and Wal-Mart frequently offer unique bonus content on DVDs and music CDs sold at their stores — and absent from discs sold by online competitors.

7 Brick-and-mortar stalwarts like Best Buy and Barnes & Noble use rewards programs to entice consumers to continue purchasing from their stores, rather than shop online.

Welcome!

Magazines Review offers you a broad range of popular American magazines online. Browse an extensive directory of magazines, covering most important aspects of your life. Find the most recent issues of your favourite magazine, or check out the oldest ones.

About content

All the articles are taken from the official magazine websites and other open web resources.

Please send your complains and suggestions through our feedback form. Thank you.