Dollar Scents

A smell test of colognes with money and power themes.

By Mark Ellwood

PHOTOGRAPH BY AARON RICHTER FOR BLOOMBERG BUSINESSWEEK

One Million by Paco Rabanne

pacorabanne.com/million; $56 for 1.7 oz.

The septuagenarian scenester’s newest cologne is served in a faux gold ingot. Goldworm: “This is man candy, like lickable skin. There’s a trend for men to use fruit and oriental notes. It’s perfect for a bar or nightclub.”

Grade: B+

His Money

liquidmoney.com; $42.50 for 1.7 oz.

Inventor Patrick McCarthy claims to pack the punch of $500 — the real smell of a wad of Benjamins — into every bottle. Goldworm: “So many clients, like 50 Cent, have asked me for the smell of money. But it just doesn’t work.”

Grade: D

Wall Street by Bond No. 9

bondno9.com; $230 for 3.4 oz.

The upscale Manhattan perfumery covered the bottle in old currency — retro NYC subway tokens. Goldworm: “It’s serious, with some beautiful ingredients like petitgrain. It has a leathery, textual masculinity that makes it sexy and a little daring, too.”

Grade: A

Driven by Derek Jeter

avon.com; $28 for 2.5 oz.

The Yankee shortstop helped create the scent: The fragrance team set up camp in his Tampa home so Jeter could meddle with the recipe. Goldworm: “A great fragrance for the office. Very clean, easy, with a classic American aromatic freshness.”

Grade: C+

Full Throttle

Discontinued, but widely available on EBay

This is the signature scent of Paul Teutul Sr. and son Paul Jr., the bikemaker hosts of Discovery Channel’s American Chopper. Goldworm: “A spicy, anisic, herbaceous signature. Definitely a cologne to wear if you want to stand out.”

Grade: D+

Success by Donald Trump

trumpsuccess.com; $62 for 3.4 oz.

Trump teamed up with perfumier Yann Vasnier for a scent featuring tones of juniper and musk. Goldworm: “A very conservative and masculine fragrance. Herbaceous notes will stay on your skin for a long time.”

Grade: B

About the Expert: Professional “nose” Dawn Goldworm is the scent director of company 12.29. She’s concocted colognes and perfumes for designers (Zac Posen) and celebrities (Lady Gaga).

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