99 Facts About Beer On the Wall...

By Jennifer Daniel

BUSCH, ANHEUSER: MISSOURI HISTORY MUSEUM

#99

In 1861, Adolphus Busch married Lilly Anheuser. Shortly after, he went to work for his father-in-law’s brewery, creating Anheuser-Busch.

#98

In the early 1870s, AB became the first American brewer to use pasteurization, which allowed its beer to be shipped long distances without spoiling.

#97

During Prohibition, AB survived by selling non-alcoholic products, including soft drinks, truck bodies, and ice cream.

#96

The average price of a six-pack in the U.S. in 1955 was 89¢. Today it’s $5.05.

8

Bass used to be brewed in England; now it’s made in upstate New York.

#87

Last year, CEO Brito’s salary was $1.9 million.

#86

Blame Brito for reducing the alcohol in Stella Artois from 5 percent to 4.8 percent, which AB InBev did this year.

#85

In 2011, Brito made Fortune magazine’s Fantasy Sports Executive League Dream Team. His position: designated hitter.

#84

Brito’s favorite beer is Budweiser, the “King of Beers.” (AB InBev affectionately calls it the “American Dream.”)

#83

In 2006, InBev sold its Rolling Rock brand to Anheuser-Busch for $82 million.

#82

In 2008, AB sold itself to InBev for about $52 billion.

#81

At the time, InBev’s unsolicited offer to buy AB provoked opposition from politicians in Missouri and Senator Barack Obama.

#80

AB InBev is now 40 percent larger than its next competitor, SABMiller.

#79

AB InBev has 116,000 employees and 125 breweries worldwide.

#78

The estimated combined 2012 revenue of AB InBev and Grupo Modelo, its latest target

AB InBev $40.4b

Grupo Modelo $6.4b

Combined $46.8b

Growth +16%

#77-#68

AB InBev owns most of the world’s leading beers.

01 Bud Light $8.4b - value

02 Budweiser $7.5b

03 Heineken $6.1b | Owned by Heineken

04 Corona $5.1b | Still pending

05 Skol $4.7b

06 Stella Artois $4.5b

07 Guinness $4b | Owned by Diageo

08 Brahma $2.4b

09 Miller Lite $2.3b | Owned by SABMiller

10 Beck’s $1.6b

#67

The company is also the largest buyer of American rice.

#66

This is what hops look like.

#65

InBev’s revenue doubled after becoming AB InBev.

$19.7b 2007

$23.5b 2008

$36.8b 2009

$36.3b 2010

$39b 2011

#64

AB InBev, the largest PepsiCo bottler outside the U.S., sells and distributes soft drinks in Brazil.

#63

Budweiser, once the King of Beers, has slipped below Coors Light in terms of shipments.

#62

In 1990, InBev was an up-and-comer, with operations in several countries…

...Now, AB InBev is a behemoth, selling beer everywhere.

#61

Its portfolio of 250 labels includes 17 brands with annual sales of more than $1 billion each.

#60-#57

A rotating cast of flagship brews

1999 AmBev

2004 AmBev+Interbrew=InBev

2008 InBev+Anheuser-Busch=AB InBev

2012 AB InBev+Modelo

#56-#39

Know your Bud...

#38

AB InBev inherited a long legal dispute over the Budweiser name, which is claimed by a Czech brewer. AB InBev can use the name in only 16 of 35 European countries. In others, it sells the beer as Bud or Anheuser-Busch Bud.

#37

Obama hosted Harvard’s Henry Louis Gates Jr. and Sergeant James Crowley at the White House for the “Beer Summit.” The president drank Bud Light.

#36

The craft brewing industry grew 13 percent in 2011.

#35

There haven’t been this many U.S. breweries since before Prohibition.

#34

Yuengling surpassed Boston Beer, maker of Samuel Adams, in specialty beer sales in the U.S. in 2011.

#33-#24

Top beer-drinking countries per capita in 2010 (21.4-oz. bottles)

01 Czech Rep. 208.1 beers

02 Germany 168.7

03 Austria 167.1

04 Ireland 163.9

05 Estonia 143.2

06 Lithuania 135.5

07 Poland 132.1

08 Australia 131.7

09 Venezuela 131.1

10 Finland 130.6

#23

China saw a 5.9 percent annual increase in total consumption in 2010; it consumed the most beer in the world for the eighth year in a row.

#22

While per capita beer consumption remains small in India, the country recorded a 17 percent annual increase in 2010.

#21-#12

States that drink the most and least beer

Rank | Per capita consumption, 2011

01 New Hampshire | 31.9 gallons

02 North Dakota | 30.6

03 Montana | 29.8

04 South Dakota | 26.9

05 Wisconsin | 26.2

50 Utah | 12.3 gallons

49 Connecticut | 15.9

48 New Jersey | 16.3

47 New York | 16.3

46 Maryland | 16.9

#11

U.S. consumption is falling.

#10

Imports and exports are recovering.

#9-#1

Projected beer market yearly growth worldwide 2012-16

Africa 4.6%

Asia 3.8%

Australia 0.0%

Eastern Europe 2%

Latin America 3.5%

Middle East 2.9%

North America — .6%

Western Europe — .5%

Global 2.4%

...take one down, pass it around...

DATA: SABMILLER; BEER INSTITUTE; KIRIN HOLDINGS, BREWER’S ASSOCIATION; AB INBEV

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