9 Safaricom

FOR BRIDGING A HEALTH CARE GAP WITH TELECOM

ILLUSTRATION BY ROMUALDO FAURA

In Kenya, where more than half of citizens live on less than a dollar a day, medical care can be a far-off luxury. But local telecom giant Safaricom has built a vital bridge between doctor and patient. It launched Daktari 1525 in late 2011, a 24/7 call-in service that, for a small fee, connects callers one-on-one with a doctor. Calls flooded in. This year, it’s boosting marketing to get more customers calling, and more Kenyans healthy.

DOCTORS TO PEOPLE RATIO

KENYA 1 : 7,143

U.S. 1 : 416

$4.49 Kenya average income per day

$0.12 Daktari 1525 cost per minute

200,000 Number of people who called Daktari 1525 last year

19,300,000 Number of Safaricom customers, nearly 50% of Kenyan population

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