"Harvard Business Review", May 1, 2013

The New Rules of Entrepreneurship
A New Kind of Disruption
The Silent Sex
3-D Printing Will Change the World
Why It Pays to Be a Category Creator
Advertising’s New Medium: Human Experience
What Would Ashton Do — and Does It Matter?
UNDERSTANDING THE “IPHONE EFFECT”
RE: Hey, Have You Tried This App Yet?
3 Humans + 1 Computer = Best Prediction
IMPROVING YOUR FORECAST
Research Watch
Ending the Wage Gap
SLIP-SLIDING AWAY
Stat Watch
Defend Your Research
Small Signatures, Better Results
How Culture Shapes the Office
Patterns for Optimizing Real Estate
Handing the Keys to Gen Y
Figure It Out
Marriott’s Executive Chairman on Choosing the First Nonfamily CEO
A “Fairly Seamless” Process
THE PERFORMANCE FRONTIER
THE PERFORMANCE FRONTIER
THE PERFORMANCE FRONTIER | Idea in Brief
How to Determine “Materiality”
WHICH ISSUES MATTER MOST?
What Is a License to Operate?
Why the Lean Start-Up Changes Everything
Sketch Out Your Hypotheses
About the Spotlight Artist
Why the Lean Start-Up Changes Everything | Idea in Brief
Listen to Customers
What Lean Start-Ups Do Differently
Quick, Responsive Development
What Entrepreneurs Get Wrong
What Entrepreneurs Get Wrong | Idea in Brief
An Entrepreneur-Friendly Sales Model
6 Myths About Venture Capitalists
How to Negotiate with VCs
How to Negotiate with VCs | Idea in Brief
Lessons for Dealing with VCs
In Search of the Next Big Thing
Marc Andreessen’s Career
Creating the Best Workplace on Earth
Creating the Best Workplace on Earth | Idea in Brief
The “Dream Company” Diagnostic
HEALTH CARE’S SERVICE FANATICS
From Mediocre to Top Tier
HEALTH CARE’S SERVICE FANATICS | Idea in Brief
HOW THE CLEVELAND CLINIC STACKS UP
LIVING IN THE FUTURES
STORIES OF THE FUTURE
LIVING IN THE FUTURES | Idea in Brief
FURTHER READING
Understanding the Arab Consumer
Per Capita GDP in the Arab World
The Arab Middle Class
JOIN THE GLOBAL ELITE
How the Global Elite Create Value
Case Study | The Unmanageable Star Performer
Case Study | The Experts Respond
WHAT WOULD YOU DO?
Synthesis | Should We Break Up Big Food?
Executive Summaries May 2013
ENTERPRENEURSHIP | Why the Lean Start-up Changes Everything
SALES | What Entrepreneurs Get Wrong
FINANCE | Six Myths About Venture Capitalists
NEGOTIATIONS | How to Negotiate with VCs
THE HBR INTERVIEW | In Search of the Next Big Thing
ENVIRONMENT | The Performance Frontier: Innovating for a Sustainable Strategy
ORGANIZATION AND CULTURE | Creating the Best Workplace on Earth
HEALTH CARE | Health Care’s Service Fanatics
STRATEGY AND COMPETITION | Living in the Futures
MARKETING | Understanding the Arab Consumer
LEADERSHIP | Marriott’s Executive Chairman on Choosing the First Nonfamily CEO
Managing Yourself | Join the Global Elite
Life’s Work

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